Snapchat provides businesses with a unique platform to reach and engage young users through creative content, collaborations, and advertising. With Snapchat, companies can create fun and memorable campaigns using the platform’s features. For instance, Stories can allow businesses to tell a story or promote a campaign in an engaging manner that captivates users. To increase awareness and reach a broader audience, collaborating with influencers on Snapchat is possible. Additionally, Snapchat offers various advertising formats and tools that can be used to market products or services.