COOP – CONTENT CREATION
Coop is one of Sweden’s largest grocery retail chains, known for its focus on sustainability and cooperative ownership.
Unleashing digital performance, one step at a time.
OVERVIEW
When Coop realized that the social media strategy we had developed (read more here) required fast and innovative content production, it became clear they needed to strengthen their team. With Dot Sure as a partner, Coop gained a dedicated creator who not only develops engaging content but also ensures that the social media vision is brought to life. This has resulted in a stronger presence and increased engagement across their digital channels.
Tailored reinforcement with a dedicated creator
Increased engagement and internal pride
Enhanced appeal for supplier collaborations
THE CHALLENGE
After the social media strategy was established, Coop recognized they lacked the right resources to produce content that aligned with their vision. The necessary in-house expertise to manage social media wasn’t fully in place, making it difficult to create content at the pace and with the relevance required to engage and inspire on social platforms.
OUR APPROACH
To support Coop, Dot Sure placed a dedicated creator onsite who worked both strategically and hands-on to produce content for Coop Sweden. The role involved everything from trendspotting and storytelling to editing and adding voiceovers to social media videos. By being involved in multiple parts of the process, the creator could quickly produce content based on current events and products Coop wanted to highlight.
RESULTS
This effort has created a ripple effect. The new content has not only led to a significantly higher engagement rate but also increased internal pride and confidence within Coop. Additionally, it has sparked interest from more suppliers who want to collaborate to feature their products in Coop’s channels. This is a clear success compared to before, when the content mainly consisted of recipes that generated low engagement.
OTHER CASES
Link to: COOP – STRATEGY
COOP – STRATEGY
We developed a comprehensive strategy that connected Coop’s vision to their social media efforts. The work included competitor analysis, audience definition, content strategy, tone of voice, and measurement. We also created guidelines for the stores to ensure consistency.