BRILLO PIZZA
Brillo Pizza emerged from Taverna Brillo with a mission to provide exceptional pizza in a laid-back and inviting atmosphere.
Unleashing digital performance, one step at a time.
INCREASE TRAFFIC AND ENGAGEMENT
Brillo Pizza is a chain of Pizza Bars in Stockholm where the competition is fierce. Everyone has their favorite pizza place, and we needed to navigate through the crowded market. To achieve a cost-effective and long-term approach, we focused on social media ads, content creation, and SEO strategies.
40%
CPC reduction
39%
CPM reduction
15%
Organic search increase
TESTIMONIAL
Anton Abele
CEO
Dot Sure is like the perfect partner for our marketing. They bring the fun and the finesse to our campaigns. Working with Dot Sure feels like having a partner who’s always ready to push the boundaries and try something new. If you want to inject some success into your marketing plan, we would recommend Dot Sure.
THE CHALLENGE
In a saturated pizza market, standing out requires offering unique flavors, captivating content, and seamless online ordering experiences. It is essential to carefully manage costs to maintain profitability despite tight profit margins. Brillo aimed to address this challenge by finding an efficient and accessible way to differentiate themselves.
OUR APPROACH
To enhance their social media presence, we decided to create more content. Dot Sure brought the camera to one of Brillo Pizzas’ bars, capturing an after-work setting and feeling. This content, along with other content that, needed some post-production touches, we then develop more effective social media campaigns. Additionally, our SEO partner began implementing initial work and devising a long-term strategy to improve visibility and user experience.
RESULTS
The efforts have yielded impressive results. Comparing campaigns done by Dot Sure to previous ones, we can see clear improvements across several KPIs. Furthermore, Brillo Pizza now possesses a larger image library for use in other marketing channels. The website’s SEO performance has also improved, with noticeable increases in organic search traffic, although this remains an ongoing process being built over time.
OTHER CASES
Link to: COOP – STRATEGY
COOP – STRATEGY
We developed a comprehensive strategy that connected Coop’s vision to their social media efforts. The work included competitor analysis, audience definition, content strategy, tone of voice, and measurement. We also created guidelines for the stores to ensure consistency.
Link to: COOP – CONTENT CREATION
COOP – CONTENT CREATION
With Dot Sure as a partner, Coop gained a dedicated creator who not only develops engaging content but also ensures that the social media vision is brought to life.
Link to: Stylein
STYLEIN
Create sustainable growth for a brand and e-commerce through Paid Social and SEM.