FLORENCE BY MILLS
Florence is made with love by millie bobby brown
Unleashing digital performance, one step at a time.
KILLER CONTENT FOR PERFECT PLATFORM
Creating eye-catching content is indeed essential for successful marketing campaigns. It seems that when Florence by Mills launched in Sweden last year, there was a lack of content available for use across different platforms, particularly TikTok. To address this issue, we created content specifically to run campaigns on TikTok. Creating content tailored to a specific platform, such as TikTok, is always a smart strategy as it allows you to engage with the platform’s unique audience and take advantage of its specific features and trends.
MADE FOR TIKTOK
CAPTURE BRAND IDENTITY
FOLLOW AND MAKING TRENDS
KILLER CONTENT FOR PERFECT PLATFORM
Creating eye-catching content is indeed essential for successful marketing campaigns. It seems that when Florence by Mills launched in Sweden last year, there was a lack of content available for use across different platforms, particularly TikTok. To address this issue, we created content specifically to run campaigns on TikTok. Creating content tailored to a specific platform, such as TikTok, is always a smart strategy as it allows you to engage with the platform’s unique audience and take advantage of its specific features and trends.
CAPTURE BRAND IDENTITY
MADE FOR TIKTOK
FOLLOW AND MAKING TRENDS
TESTIMONIAL
Jennie Samberg
Brand Manager
We at Scandinavian Cosmetics are very pleased with the collaboration we have with Dot Sure, working closely together throughout all processes. Dot Sure has helped us create brand-aligned digital material according to our preferences, which we have been able to utilize on various social platforms to maximize online visibility, increase brand awareness, and drive sales. Dot Sure delivers high quality i and provides that extra touch of excellence!
THE CHALLENGE
TikTok trends move fast, and staying ahead of the curve is important when it comes to creating engaging content for ads. When we are working with a limited budget, being creative becomes even more essential. In order to make the most out of the products and ensure their visibility in the videos, a strategic approach is necessary.
OUR APPROACH
When we decided to create content for the campaign we were pretty clear on that we needed to make the products pop. The youthfulness and colors needed to be highlighted as well as the content inside the products. We wanted to create the type of content that makes you stop before you swipe and we used a lot of the product inside to highlight texture and color. We have all seen it and it is rather mesmerizing.
RESULTS
By creating original TikTok content, Florence by Mills could effectively engage with their target audience, increase brand awareness, and drive interest and sales in Sweden. Above you can see a few examples, which is your favourite?
OTHER CASES
Link to: Europaparlamentet
EUROPAPARLAMENTET
Working with all the restrictions of political ads is a challenge. But with good analys and a creative mind we’ve seen a great development.
Link to: Stylein
STYLEIN
Create sustainable growth for a brand and e-commerce through Paid Social and SEM.
