Meet Anna Wessman, our CEO and a highly driven, results-oriented individual with an elite sports background in javelin throwing. Alongside my athletic career, I pursued my master’s studies in the USA and Sweden. I joined Dot Sure from the beginning, initially part-time, and eventually took over as CEO in 2020.
Dot Sure was founded in 2017 by Emma Lythell and Gustav Lidén, who recognized a gap in the market for performance marketing, specifically in paid social. I have witnessed significant changes in the company since its inception. Initially, we worked somewhat disconnected from our partners, but now, with their increased understanding and reliance on social media, we have fostered closer relationships and collaboration.
Paid advertising has become a crucial part of marketing budgets, and Dot Sure has developed senior expertise in this area to ensure our partners grasp its impact. The industry as a whole has transformed, acknowledging the strategic importance of social media. Being part of this transformation has been thrilling, and we thrive in this competitive environment.
Our future vision is to maintain our position as the leading agency in paid social, setting the standard for other agencies to follow. The most enjoyable part of my job is witnessing the tangible results we deliver for our clients. Every day brings variety and excitement, supported by an amazing team. The thrill of constant change has been the most exciting part of this journey. I embrace being part of the dynamic market, as routine and monotony don’t suit me.
On a personal note, I relish the pleasures of life and seize opportunities to indulge whenever they arise.