Norrsken Jackets was a new brand, with its
first collection launched AW18. Dot Sure has
been involved with its marketing from the
very beginning, launching the brand to the
public in September 2018.
Dot Sure created a strategy based on initialgoals
and ideal customer analysis. These included a
great deal of brand awareness activites, such
as an active precense in social media, create
general curiosity and communicate the story
These activities also yielded important data
scources for further brand awareness adverts
and conversion campaigns.