Case Norrsken Jackets

Norrsken Jackets was a new brand, with its

first collection launched AW18. Dot Sure has

been involved with its marketing from the

very beginning, launching the brand to the

public in September 2018.

Dot Sure created a strategy based on initial goals

and ideal customer analysis. These included a

great deal of brand awareness activites, such

as an active precense in social media, create

general curiosity and communicate the story

of Norrsken.

These activities also yielded important data

scources for further brand awareness adverts

and conversion campaigns.