Case By Malina

By Malina is a Swedish fashion brand founded in 2010 by the Swedish fashion designer Malin Andrén. With presence across Scandinavia, Europe, Asia and the US, By Malina reached out to Dot Sure as they wanted to find a way to increase their online sales as well as reach new target customers in their existing markets.

Dot Sure took on the challenge and has since worked with increasing the brand awareness in the Scandinavian and German market as well as turning prospects into converting customers.

Since the collaboration with Dot Sure started, By Malinas online sales have grown this much:

Dot Sure’s data-driven marketing and expertise has been an important tool for creating growth and boosting our online sales. But above all, we like to work with Dot Sure because they are professional, fast and easy to deal with!
— Malin Andrén, CEO and founder

Case Nividas

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”Dot Sure has been an

invaluable partner in setting

up and managing our social

media marketing. Their data-

driven approach and overall

digital marketing experience

has been a key success factor

to grow our online business

and reach our conversion goals.”

— Axel Jacobsson, CEO

and founder

Nividas is a Swedish eyewear brand that was founded in 2014. The brand is currently on a journey of growing both its e-commerce, its offline sales in their own stores as well as eye exam bookings with their in-store opticians.

Since April 2018, Dot Sure has therefore been in charge of Nividas online marketing, aiming to increase their brand awareness, online sales and offline conversions.

As a result, between April and December 2018, 27% of the online purchases has come from traffic generated by Dot Sure’s online advertising activities, with a conversion rate of 4,8%.

In addition, since Dot Sure took on Nividas’ case, the overall online conversion rate has increased with 13%. During the same period Nividas has experienced a total online sales growth of 34%.



Jackets sold the

first 4 months

Case Norrsken

Norrsken Jackets was a new brand, with its

first collection launched AW18. Dot Sure has

been involved with its marketing from the

very beginning, launching the brand to the

public in September 2018.

Dot Sure created a strategy based on initial goals

and ideal customer analysis. These included a

great deal of brand awareness activites, such

as an active precense in social media, create

general curiosity and communicate the story

of Norrsken.

These activities also yielded important data

scources for further brand awareness adverts

and conversion campaigns.

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