Nividas is a Swedish eyewear brand that was founded in 2014. The brand is currently expanding its e-commerce, its offline sales in their own stores as well as eye exam bookings with their in-store opticians.
Since April 2018, Dot Sure has been in charge of Nividas’ online marketing, aiming to increase their brand awareness, online sales and offline conversions.
As a result, 27% of the online purchases between April and December 2018 has come from traffic generated by Dot Sure’s online advertising activities, with a conversion rate of 4,8%.
Since Dot Sure took on Nividas’ case, the overall online conversion rate has increased by 13%. During the same period Nividas has experienced a total online sales growth of 34%.