NIGAB
A swedish wine and liquor distributuer with over 40 years on the market.
Unleashing digital performance, one step at a time.
NEW BRAND POSITIONING
You know that old look you are tired of and doesn’t speak to you. When Nigab came to us with Cava Vilarnaus, that was the feeling. Not a great starting point when you want to invest in social media campaigns and attract new customers. Cava Vilarnau is on the shelf at Systembolaget and it is important to be top of mind and attract a your audience. Therefore we worked with both organic social and paid social after we created new content.
NEW LOOK AND FEEL
FROM CONCEPT TO REALITY
Over 10 million views
TESTIMONIAL
Magda Roszkowska
Business Development Manager
We are extremely satisfied with our collaboration with Dot Sure .
Their expertise and creativity have been outstanding throughout the entire process, contributing to the creation of an incredibly successful and well-executed campaign.Thank you to everyone involved for your fantastic work.
THE CHALLENGE
When you advertise alcohol, there are several laws to follow, and they have changed over the last couple of years. However, Dot Sure has been working with several different distributors previously, which made this partnership run smoothly, keeping us up to date and making sure we deliver content and ads that can run.
One of Cava Vilarnau’ main focuses was to be top of mind, when you stand at Systembolaget, deciding what to buy, the feeling should be, Cava Vilarnau.
OUR APPROACH
To reach our goal, we needed to start with a workshop to understand what Nigab wanted for Cava Vilarnau. From that, we created a mood board that got approved by Cava Vilarnau brand manager. In order to create the right content, we also created a Content Calendar that considered seasons and other happenings. It also lay out the framework of what we wanted to post.
RESULTS
The content had a completely different look and was more in line with what Nigab wanted for the brand. For the paid ads, a mix of campings was set up to yield the best results. During the campaigns, Cava Vilarnau had almost 10 million views. and over 27 000 post reactions and engagement rate landed over 13%. al to a CPM below what we saw before.
OTHER CASES
Link to: By Malina
BY MALINA
Dot Sure and By Malina have collaborated since 2017 to drive sales and expand By Malina’s digital presence globally.
Link to: Isbjörn of Sweden
ISBJÖRN OF SWEDEN
Is it smart to change structure just before your most important sales period? If needed, yes!
Link to: Scandinavian Cosmetics
SCANDINAVIAN COSMETICS
We collaborate closely with Scandinavian Cosmetics, integrating into their marketing team to tailor campaigns and share insights on trends & platforms.
