ISBJÖRN OF SWEDEN
Isbjörn of Sweden is a premium, technical and truly sustainable outdoor kidswear brand with award winning garments.
CEO & Founder
With its expertise and creativity, Dot Sure has helped us achieve incredible results in our digital marketing efforts. The team has always been available, providing clear and detailed explanations and being receptive to our ideas and feedback. We truly appreciate our collaboration with Dot Sure and highly recommend them to anyone in search of a reliable and professional partner.
When we audited the account, something popped out on us directly, they spend most of their budget on warm audiences, skyrocketing the frequency and not building the audiences for growth. After a discussion with Isbörjn of Sweden team, we quickly realized that the desire is to grow beyond thor current audiences, and a completely new campaign structure and mindset was needed to fulfill this. Furthermore, as for most e-commerce, the balance between growth and profitability needed to be considered, and a close partnership was formed to keep everyone informed during the process.
One of our main areas of concern was that paid social was just utilized for lower funnel conversion, the full power of paid social was not used, and we wanted to reach a new audience by driving new potential customers to site. We needed to set up a full-funnel approach to drive new customers down, and when they were ready, paid social or SEM would catch them driving the sale. The more we could spend in the upper funnel, the more potential customers we got, and over time we could increase the mid and lower funnel.
One focus area for us as well as to grow the e-mail marketing list driving lead-generation campaigns. We have seen this in combination with other campings to be very effective, and to have that lead to process over time can be very profitable since the CAC might not be as high as just driving social and SEM campaigns.