Clarins is a french multinational cosmetics company, which was founded in Paris in 1954.
Head of Media and PR at Scandinavian Cosmetics
Dot Sure has successfully evolved our marketing strategy targeting a new audience by adding TikTok to our marketing mix. Reaching a new audience is a global goal for Clarins as a brand, it is important to be relevant, innovative and to reach our audience where they are. Collaborating with a local beauty creator turned out to be just right and something we have continued with since it impressed us and the global team.
Coordinating a campaign on a rather new platform for Clarins, with a new influencer, that also needs to be approved from their HQ creates a challenge on its own. However, the goal was to create awareness in a new audience for Clarins, and we all had a vision of making this a success proving to board members and stakeholders that one needs to innovate in order to stay relevant.
It was important to us, and for Clarins to be authentic and native to the platform, therefore we only looked into native creators of the platform. After doing some research and trend scouting, we decided to go with @flippzorz, a true TikTok creator.
We also created a concept and content brief, including a three-step campaign with different themes, all in the effort of making it authentic and genuine for the new target audience