Norrsken Jackets was a new brand, with its first collection launched AW18. Dot Sure has been involved with its marketing from the very beginning, launching the brand to the public in September 2018.
Dot Sure created a strategy based on initial goals and ideal customer analysis. These included a great deal of brand awareness activites, such as an active precense in social media, create general curiosity and communicate the story of Norrsken. These activities also yielded important data scources for further brand awareness adverts and conversion campaigns.